Free market report · Data to July 2026
Whitsunday property market
Whitsunday is one of the 453 council areas we track on the Momentum Dial, our property clock. This page is the plain-numbers read: where it sits in the cycle, who lives there, what's being built, and the suburbs inside it.
Whitsunday is home to 41,374 people. On the Buyers First Momentum Dial its house market currently reads Slowing, and units read the same. The number that matters most here: population is compounding at +2.2% a year. People arriving is the rawest form of housing demand. Here's the rest of the picture, in plain numbers.
Houses · cycle position
Slowing
The Whitsunday house market is still growing, but the pace has come off its fastest point. Slowing markets often keep rising for years, just less quickly.
-5% to +16%
Modelled 12-month price range
+4.2%
Modelled 12-month rent change
Units · cycle position
Slowing
The unit market is still growing, but the pace has come off its fastest point. Slowing markets often keep rising for years, just less quickly.
-6% to +16%
Modelled 12-month price range
-0.8%
Modelled 12-month rent change
At a glance · houses
$717,238
Typical house, August 2026
+4.8% a year since 2010
+8.6%
Growth a year, last 10 years
+14.0% a year over the last 5
$714
Rent a week
5.2% gross yield
3 of 15
Years prices fell since 2010
Worst: 2016, -6%
The clock measures growth momentum, not price. Peak means growing fastest, not about to fall. Cycle data and projections sourced from HtAG Analytics. See Whitsunday on the clock.
Free · One per person
Want all of this written up for Whitsunday?
The full report is this data as a written document, plus the current price, rent, yield and growth on one suburb inside Whitsunday, and the numbers that cut against the area. I write them by hand, so it comes from me rather than out of a system.
The numbers, explained
Whitsunday in charts.
The typical house in Whitsunday went from $332,216 in 2010 to $717,238 in August 2026. That is +116% in total, +4.8% a year. It went backwards 3 years in a row at one point. Any market can have a bad year. The ones that stack them are the ones that hurt, and this is the number we weigh most.
Houses · price change each year · 2011 to 2026
Prices in Whitsunday fell in 3 of the last 15 years
+116%
Since 2010
+8.6%
Per year, last 10 years
3 of 15
Years going backwards
-5.8%
Worst year (2016)
What this shows. How much the typical house price in Whitsunday went up or down each year. Teal bars are up years, red bars are down years, and the faded bar is this year so far.
Why it matters. The size of a good year matters less than how many bad years there were and whether they came in a row. Boring? Absolutely. But the length of the down stretch is what decides whether you get out the other side. Typical price at December each year, data from HtAG Analytics.
You don't need to know property to read this. Every chart below opens with the point in one line, then says what it shows and why we care. Teal is a good sign, amber is okay, red means watch it.
The scorecard · 7 things we check
Whitsunday scores 27 out of 35. Solid.
prices are still rising but more slowly
3 of 15 years
1.0 new homes approved per 100 that exist
population growing 2.2% a year
3.6% unemployed, Australia 4.2%
a house costs 7.9 years of a local household's income
0.9% of rentals are empty, so about 1 in every 100
What this shows. Seven quick checks on Whitsunday, each scored out of five. Five is the reading we most want to see.
Why it matters. No single number tells you whether an area is a good buy. Together they show whether the pieces line up. These are bands, not rules: a council outside a band can still be the right buy for the right person, and one inside every band can still be wrong for you.
House prices since 2010 · Whitsunday vs the 5 most similar councils in QLD
Whitsunday has grown more slowly than similar councils over ten years
+14.0% vs +17.4%
A year, last 5 years
+8.6% vs +9.5%
A year, last 10 years
+5.3% vs +7.0%
A year, last 15 years
What this shows. The typical house price in Whitsunday every year, in teal, next to the middle of the five councils in QLD closest to it in size and starting price: Livingstone, Southern Downs, Lockyer Valley, Scenic Rim, Western Downs. The small "vs" number in each tile is those councils.
Why it matters. Sometimes a slower market is catching up, sometimes it is being passed. The jobs and supply readings on this page tell you which.
Momentum · the last 36 months
Prices in Whitsunday are picking up speed right now
$713,283
3-month price, August 2026
+5.2%
3-month price vs 12-month price
995 vs 1,379
Houses sold, last 12 months vs the 12 before
What this shows. Two versions of the same price. The dotted teal line averages the last three months, so it reacts fast. The grey line averages the last twelve, so it moves slowly. The bars are how many houses sold each month.
Why it matters. The last three months are running ahead of the last twelve. That is what speeding up looks like before it shows in the yearly number.
New homes · approvals as a share of all the homes here
Not many new homes are being built in Whitsunday
What this shows. For every 100 homes already in Whitsunday, how many new ones the council approved each year. The teal band is the range we call balanced.
Why it matters. Fewer new homes means the ones that exist stay in demand. It can also mean building here is hard or slow, which cuts the same way. The home count is the population divided by the average household size, so treat the rate as a guide rather than a census.
Affordability · house price in years of local household income
A house in Whitsunday costs 7.9 years of a local family's income
What this shows. Take the typical house price and divide it by what a typical household here earns in a year. A bar of 7 means seven years of the whole household's income buys one house.
Why it matters. Stretched, which is where most of the country sits now. Growth from here leans on rising incomes and buyers coming in from outside the area. Income is the 2021 Census figure carried forward at 3.5% a year, so it is an estimate, not a measurement.
Rents · typical weekly house rent, last 36 months · and how many rentals sit empty
Rent in Whitsunday is $714 a week, up 5.3% in a year
$714
A week, August 2026
+5.3%
Change in the last year
0.9%
Rentals sitting empty (tight)
What this shows. What a typical house in Whitsunday rents for each week, month by month. The empty-rentals number is the share of rental homes with nobody in them: under 1.5% is tight, over 3% means tenants have plenty of choice.
Why it matters. Rents rising faster than inflation means more people want to live here than there are homes to rent. That pressure eventually shows up in prices.
Rental yield · a year of rent as a share of the price, Whitsunday vs similar councils
Rent covers 5.2% of the price each year in Whitsunday
What this shows. Yield is simple: a whole year of rent divided by the house price. A $500,000 house renting for $500 a week earns $26,000 a year, which is a 5.2% yield.
Why it matters. Higher than similar councils, which are around 4.0%. The rent does more of the heavy lifting here, so holding costs less out of pocket. We don't buy on yield alone and we never set a yield cut-off; it is one piece of the picture, next to growth.
The people
Who lives in Whitsunday.
The population has grown +2.2% a year over the last five years, which is quick by national standards. Overseas migration is doing the heavy lifting, 1,677 people on net over the last three years. The median age is 40 and the median household brings in $1,472 a week (Census 2021). 62% of households own or are paying off their home. Owner-occupier markets like this tend to hold their nerve through the cycle, because nobody is forced to sell an address they live at.
Population · ABS estimates 2015 to 2025
Whitsunday is growing fast: 41,374 people, up +2.2% a year
41,374
People, 2025
+2.2% vs +1.2%
A year, last 5 years · typical QLD council
+1.8%
A year, last 10 years
Why it matters. People arriving is the rawest form of housing demand. Every new household needs somewhere to live before anything else happens.
Where the growth came from · last 3 years
Overseas arrivals are doing the heavy lifting in Whitsunday: 1,677 in three years
Net change: +2,954 people over three years.
What this shows. Three ways a place gains or loses people: babies born minus people who died, people who moved here from another part of Australia, and people who arrived from overseas. Bars to the right add people, bars to the left take them away.
Why it matters. Overseas arrivals usually rent first, so this kind of growth shows up in rents before it shows up in prices.
Age and households · Census 2021
Whitsunday is about the same age as the typical QLD council: median age 40
Whitsunday Typical QLD council (middle of 52)
Why it matters. A mixed-age area has demand for most housing types, which makes it easier to sell to whoever the next buyer is.
Income and who owns the homes · Census 2021
Most homes in Whitsunday are owner-occupied: 62% own or are paying off, 34% rent
Own or paying off Renting Other
Why it matters. Owner-occupier markets hold their nerve through the cycle, because nobody is forced to sell the address they live at.
New supply
What's being approved to build.
171 dwellings were approved in FY26, 159 of them houses. Approvals have been roughly steady year to year. On the non-residential side, $142 million of building was approved in FY26, $16 million of it public money. Governments build where they expect people. Within that, $21 million of education and health buildings have been approved across the last three financial years. Schools and hospitals are the most honest signal governments give about where they expect families.
Homes approved · ABS, by financial year
Not much new is being built in Whitsunday: 171 homes approved in FY26
Houses Units, townhouses and other
171
Homes approved, FY26
93%
Of them houses
1.0%
New homes per 100 that exist
What this shows. How many new homes the council approved each financial year, split into houses and everything else. Approved is not built, but it is the earliest warning of supply on the way.
Why it matters. When little gets built, the homes already here do not have much competition. Good for prices, as long as people keep arriving.
Non-residential building approved · ABS
Government spending on buildings in Whitsunday is rising: $16m approved in FY26
Government projects All non-residential
$142m
All sectors, FY26
$16m
Government, FY26
$21m
Schools and health, last 3 years
What this shows. The dollar value of shops, offices, schools, hospitals and other non-home buildings approved each year. The darker bar is the government's share.
Why it matters. Governments build where they expect people. Schools and hospitals are the most honest signal they give about where families are heading. For the named projects behind these numbers, ask for the full report.
Jobs
Who's working in Whitsunday.
Work here runs on hospitality (17% of jobs), ahead of construction and retail trade. 2,390 more residents are in work than five years ago (+11.6%). That is strong jobs growth, and it usually shows up in housing demand with a lag. Unemployment sits at 3.6%, comfortably under the national 4.2%.
Jobs · SALM, March 2026
2,390 more people in Whitsunday have a job than five years ago
22,970
Residents in work
3.6% vs 4.2%
Unemployed · Australia
+11.6%
Jobs change, 5 years
Whitsunday Australia
Why it matters. Strong jobs growth shows up in housing demand with a lag. People get the job first and buy the house a year or two later.
Who employs people here · Census 2021
Hospitality is the biggest employer in Whitsunday, 17% of jobs
What this shows. The five industries that employ the most residents, as a share of all jobs. The pill is the ABS advantage score: Whitsunday sits in decile 4 of 10 nationally, where 10 is the most advantaged.
Why it matters. A spread of employers means no single closure can empty the town. That is the kind of job base that holds house prices through a downturn.
The outlook
Is Whitsunday worth buying into?
Put the drivers together and the case for Whitsunday is: a population that keeps growing, net internal migration in its favour, a job base that has expanded. None of this guarantees anything. It tells you where to look harder, which is what a report like this is for.
Free · Written by hand · One per person
This page is the public data. The full report is that written up as a document, plus the current price, rent, yield and growth on one suburb inside Whitsunday. One per person.
Name, email and phone. I write these by hand, one per person, and the conversation afterwards is the only thing the report costs.
Inside the LGA
The suburbs of Whitsunday.
We hold live snapshot data for 4 suburbs in Whitsunday. Click through for the full numbers.
| Suburb | Typical price | Rent/wk | Gross yield | 1yr growth | Listings |
|---|---|---|---|---|---|
| Cannonvale | $940,724 | $834 | 4.6% | +11% | REA · Domain |
| Jubilee Pocket | $933,777 | $778 | 4.3% | +14% | REA · Domain |
| Proserpine | $675,157 | $646 | 5.0% | +16% | REA · Domain |
| Bowen | $618,396 | $579 | 4.9% | +16% | REA · Domain |
Next step. See what's for sale in Cannonvale on realestate.com.au or Domain. Then send me the address before you make an offer. That is the part the data cannot do.
All 55 suburbs and localities in Whitsunday
Airlie Beach · Andromache · Bogie · Bowen · Brandy Creek · Breadalbane · Cannon Valley · Cannonvale · Cape Conway · Cape Gloucester · Collinsville · Conway · Conway Beach · Crystal Brook · Dingo Beach · Dittmer · Flametree · Foxdale · Glen Isla · Goorganga Creek · Goorganga Plains · Gregory River · Gumlu · Gunyarra · Guthalungra · Hamilton Plains · Hideaway Bay · Jubilee Pocket · Kelsey Creek · Lake Proserpine · Lethebrook · Mandalay · Mount Coolon · Mount Julian · Mount Marlow · Mount Pluto · Mount Rooper · Mount Wyatt · Myrtlevale · Newlands · Palm Grove · Pauls Pocket · Preston · Proserpine · Riordanvale · Scottville · Shute Harbour · Silver Creek · Springlands · Strathdickie · Sugarloaf · Thoopara · Whitsundays · Wilson Beach · Woodwark
Free · Written by hand · One per person
Want the full workup on Whitsunday?
This page is the public data. The full report is the written workup: current price, rent, gross yield and vacancy, growth over 1, 3, 5 and 10 years, days on market and demand, and the supply coming down the pipe, for Whitsunday or any suburb in it. Same data we run for clients. I pull it and email it through, usually within a business day. One per person, no charge, and no 14-part email sequence afterwards. All I ask is that if it lands, you take the fifteen minute call at the end of it.
Name, email and phone. I write these by hand, one per person, and the conversation afterwards is the only thing the report costs.
Keep comparing
Markets of a similar size in QLD.
A council only makes sense in context. These are the QLD markets closest to Whitsunday in population, each with its own written report.
General information only, not financial or investment advice. Cycle positions and projections are modelled LGA-level figures to July 2026, sourced from HtAG Analytics. Population and approvals are ABS estimates; employment is SALM smoothed data; income, age and tenure are Census 2021. None of it can see street quality, flood maps, zoning or the contract, which is where deals are actually won and lost. Get advice on your own situation before acting.
Data finds the area. It doesn't buy the house.
We narrow 15,000 suburbs to the top 5 for each client, then find the street and the property. If Whitsunday is on your list, that's a conversation worth having early.