Free market report · Data to July 2026

Hepburn property market

Hepburn is one of the 453 council areas we track on the Momentum Dial, our property clock. This page is the plain-numbers read: where it sits in the cycle, who lives there, what's being built, and the suburbs inside it.

Hepburn is home to 17,011 people. On the Buyers First Momentum Dial its house market currently reads Rising. Here's the rest of the picture, in plain numbers.

Houses · cycle position

Rising

The Hepburn house market is accelerating. Growth is building pace rather than fading, which is the phase most investors wish they had caught in hindsight.

-5% to +11%

Modelled 12-month price range

+4.9%

Modelled 12-month rent change

Units · cycle position

Not enough unit sales in Hepburn for a reliable cycle reading. That's common outside the cities, and honest beats guessed.

At a glance · houses

$905,633

Typical house, August 2026

+5.8% a year since 2010

+5.5%

Growth a year, last 10 years

-0.3% a year over the last 5

$533

Rent a week

3.1% gross yield

3 of 15

Years prices fell since 2010

Worst: 2024, -7%

The clock measures growth momentum, not price. Peak means growing fastest, not about to fall. Cycle data and projections sourced from HtAG Analytics. See Hepburn on the clock.

Free · One per person

Want all of this written up for Hepburn?

The full report is this data as a written document, plus the current price, rent, yield and growth on one suburb inside Hepburn, and the numbers that cut against the area. I write them by hand, so it comes from me rather than out of a system.

Leave your details and I'll get in touch about it myself, by email or phone, usually within one business day. It comes from dan@buyersfirstagency.com.au, and it lands in junk more often than it should, so check there if you don't see it. You'll also go on the Market Pulse mailing list, one email a month on where the market is actually heading. Unsubscribe whenever you like, and I never pass your details to anyone else.

The numbers, explained

Hepburn in charts.

The typical house in Hepburn went from $356,059 in 2010 to $905,633 in August 2026. That is +154% in total, +5.8% a year. It went backwards 3 years in a row at one point. Any market can have a bad year. The ones that stack them are the ones that hurt, and this is the number we weigh most.

Houses · price change each year · 2011 to 2026

Prices in Hepburn fell in 3 of the last 15 years

Watch this
'11 '12 '13 '14 2015 '16 '17 '18 '19 2020 16.3% '21 '22 -3.9% '23 -6.8% '24 -1.2% 2025 2.3% '26 ytd

+154%

Since 2010

+5.5%

Per year, last 10 years

3 of 15

Years going backwards

-6.8%

Worst year (2024)

What this shows. How much the typical house price in Hepburn went up or down each year. Teal bars are up years, red bars are down years, and the faded bar is this year so far.

Why it matters. The size of a good year matters less than how many bad years there were and whether they came in a row. Boring? Absolutely. But the length of the down stretch is what decides whether you get out the other side. Typical price at December each year, data from HtAG Analytics.

You don't need to know property to read this. Every chart below opens with the point in one line, then says what it shows and why we care. Teal is a good sign, amber is okay, red means watch it.

The scorecard · 7 things we check

Hepburn scores 25 out of 35. Solid.

Good sign
Cycle 4Down years 3Supply 4People 3Jobs 5Affordability 1Rentals 5 5 = best
Where it is in the cycle

prices are rising and speeding up

Years prices fell since 2010

3 of 15 years

New homes being built

1.4 new homes approved per 100 that exist

People moving in

population growing 0.8% a year

Jobs

2.9% unemployed, Australia 4.2%

Can locals afford it

a house costs 11.4 years of a local household's income

Empty rentals

0.7% of rentals are empty, so about 1 in every 100

What this shows. Seven quick checks on Hepburn, each scored out of five. Five is the reading we most want to see.

Why it matters. No single number tells you whether an area is a good buy. Together they show whether the pieces line up. These are bands, not rules: a council outside a band can still be the right buy for the right person, and one inside every band can still be wrong for you.

House prices since 2010 · Hepburn vs the 5 most similar councils in VIC

Hepburn has grown more slowly than similar councils over ten years

Watch this
$270k $540k $810k $1.08m Hepburn $885k 20102012201420162018202020222024
HepburnSimilar councils (middle of 5)

-0.3% vs +5.6%

A year, last 5 years

+5.5% vs +6.9%

A year, last 10 years

+5.8% vs +6.1%

A year, last 15 years

What this shows. The typical house price in Hepburn every year, in teal, next to the middle of the five councils in VIC closest to it in size and starting price: Southern Grampians, Indigo, Moyne, Corangamite, Murrindindi. The small "vs" number in each tile is those councils.

Why it matters. Sometimes a slower market is catching up, sometimes it is being passed. The jobs and supply readings on this page tell you which.

Momentum · the last 36 months

Prices in Hepburn are moving at a steady pace

Okay
$854k $936k $1.02m 0 52 sold September '23March '24September '24March '25September '25March '26
Last 3 months' priceLast 12 months' priceHouses sold each month

$903,350

3-month price, August 2026

+1.2%

3-month price vs 12-month price

421 vs 434

Houses sold, last 12 months vs the 12 before

What this shows. Two versions of the same price. The dotted teal line averages the last three months, so it reacts fast. The grey line averages the last twelve, so it moves slowly. The bars are how many houses sold each month.

Why it matters. The three-month and twelve-month prices are moving together. No acceleration either way.

New homes · approvals as a share of all the homes here

Not many new homes are being built in Hepburn

Good sign
balanced · 1.5% to 3% a year above this, a lot of building 1% 2% 3% 4% 5% 1.3% FY24 · 102 approved 2.1% FY25 · 159 approved 1.4% FY26 · 105 approved · now

What this shows. For every 100 homes already in Hepburn, how many new ones the council approved each year. The teal band is the range we call balanced.

Why it matters. Fewer new homes means the ones that exist stay in demand. It can also mean building here is hard or slow, which cuts the same way. The home count is the population divided by the average household size, so treat the rate as a guide rather than a census.

Affordability · house price in years of local household income

A house in Hepburn costs 11.4 years of a local family's income

Watch this
expensive · over 8 years stretched · 6 to 8 years affordable · under 6 years 9.8 2016 10.3 2017 10.9 2018 11.5 2019 12.8 2020 14.4 2021 14.5 2022 13.5 2023 12.1 2024 11.6 2025 11.4 2026 so far

What this shows. Take the typical house price and divide it by what a typical household here earns in a year. A bar of 7 means seven years of the whole household's income buys one house.

Why it matters. Expensive for the people who live here. Prices at this level need outside buyers to keep moving, and outside buyers are the first to leave when things wobble. Income is the 2021 Census figure carried forward at 3.5% a year, so it is an estimate, not a measurement.

Rents · typical weekly house rent, last 36 months · and how many rentals sit empty

Rent in Hepburn is $533 a week, up 15.1% in a year

Good sign
$381 $473 $565 $533 a week now September '23March '24September '24March '25September '25March '26

$533

A week, August 2026

+15.1%

Change in the last year

0.7%

Rentals sitting empty (tight)

What this shows. What a typical house in Hepburn rents for each week, month by month. The empty-rentals number is the share of rental homes with nobody in them: under 1.5% is tight, over 3% means tenants have plenty of choice.

Why it matters. Rents rising faster than inflation means more people want to live here than there are homes to rent. That pressure eventually shows up in prices.

Rental yield · a year of rent as a share of the price, Hepburn vs similar councils

Rent covers 3.1% of the price each year in Hepburn

1.6% 2.6% 3.5% 202120232025
HepburnSimilar councils

What this shows. Yield is simple: a whole year of rent divided by the house price. A $500,000 house renting for $500 a week earns $26,000 a year, which is a 5.2% yield.

Why it matters. About the same as similar councils. Rent and price are in proportion. We don't buy on yield alone and we never set a yield cut-off; it is one piece of the picture, next to growth.

The people

Who lives in Hepburn.

The population has grown a steady +0.8% a year over the last five years. The growth is mostly people moving in from elsewhere in Australia, 362 of them on net over the last three years. Internal migration is the strongest kind of housing demand, because those people chose here on purpose. The median age is 52 and the median household brings in $1,281 a week (Census 2021). 81% of households own or are paying off their home. Owner-occupier markets like this tend to hold their nerve through the cycle, because nobody is forced to sell an address they live at.

Population · ABS estimates 2015 to 2025

Hepburn is growing steadily: 17,011 people, up +0.8% a year

Okay
15,334 17,011 201520202025

17,011

People, 2025

+0.8% vs +0.6%

A year, last 5 years · typical VIC council

+1.0%

A year, last 10 years

Why it matters. Steady growth is enough to keep demand ahead of supply, as long as building stays sensible.

Where the growth came from · last 3 years

Most new residents chose Hepburn on purpose: 362 moved in from elsewhere in Australia

Good sign
Births minus deaths
-121
Moved from elsewhere in Australia
+362
Moved from overseas
+207

Net change: +448 people over three years.

What this shows. Three ways a place gains or loses people: babies born minus people who died, people who moved here from another part of Australia, and people who arrived from overseas. Bars to the right add people, bars to the left take them away.

Why it matters. People who move here from another part of Australia are the strongest kind of demand. They compared it with somewhere else and picked here.

Age and households · Census 2021

Hepburn is older than the typical VIC council: median age 52 vs 42

Older
Median age 52 vs 42
People per household 2.2 vs 2.4

Hepburn Typical VIC council (middle of 78)

Why it matters. An older area leans on retirees and downsizers. Single-level homes near health services do best, and turnover tends to be lower.

Income and who owns the homes · Census 2021

Most homes in Hepburn are owner-occupied: 81% own or are paying off, 15% rent

Owner market
Household income a week $1,281 -15% vs typical
Who lives in the homes 81% own · 15% rent

Own or paying off Renting Other

Why it matters. Owner-occupier markets hold their nerve through the cycle, because nobody is forced to sell the address they live at.

New supply

What's being approved to build.

105 dwellings were approved in FY26, 103 of them houses. Approvals have been roughly steady year to year. $11 million of non-residential building was approved in FY26, nearly all of it private. Within that, $21 million of education and health buildings have been approved across the last three financial years. Schools and hospitals are the most honest signal governments give about where they expect families.

Homes approved · ABS, by financial year

Not much new is being built in Hepburn: 105 homes approved in FY26

Good sign
FY24
102
FY25
159
FY26
105

Houses Units, townhouses and other

105

Homes approved, FY26

98%

Of them houses

1.4%

New homes per 100 that exist

What this shows. How many new homes the council approved each financial year, split into houses and everything else. Approved is not built, but it is the earliest warning of supply on the way.

Why it matters. When little gets built, the homes already here do not have much competition. Good for prices, as long as people keep arriving.

Non-residential building approved · ABS

$11m of non-residential building was approved in Hepburn in FY26

Okay
FY24
$12m
FY25
$27m
FY26
$11m

Government projects All non-residential

$11m

All sectors, FY26

$822k

Government, FY26

$21m

Schools and health, last 3 years

What this shows. The dollar value of shops, offices, schools, hospitals and other non-home buildings approved each year. The darker bar is the government's share.

Why it matters. Governments build where they expect people. Schools and hospitals are the most honest signal they give about where families are heading. For the named projects behind these numbers, ask for the full report.

Jobs

Who's working in Hepburn.

Work here runs on health care and social assistance (14% of jobs), ahead of construction and hospitality. 719 more residents are in work than five years ago (+9.4%). Unemployment sits at 2.9%, comfortably under the national 4.2%. On the ABS advantage index this council ranks in the top 30% of the country, which you'll notice in the price tags.

Jobs · SALM, March 2026

719 more people in Hepburn have a job than five years ago

Good sign

8,354

Residents in work

2.9% vs 4.2%

Unemployed · Australia

+9.4%

Jobs change, 5 years

Unemployment rate 2.9% vs 3.7% typical VIC council

Hepburn Australia

Why it matters. Strong jobs growth shows up in housing demand with a lag. People get the job first and buy the house a year or two later.

Who employs people here · Census 2021

Health care and social assistance is the biggest employer in Hepburn, 14% of jobs

Advantage 8 of 10
Health care and social assistance
14%
Construction
9%
Hospitality
9%
Education and training
8%
Retail trade
8%

What this shows. The five industries that employ the most residents, as a share of all jobs. The pill is the ABS advantage score: Hepburn sits in decile 8 of 10 nationally, where 10 is the most advantaged.

Why it matters. A spread of employers means no single closure can empty the town. That is the kind of job base that holds house prices through a downturn.

The outlook

Is Hepburn worth buying into?

Put the drivers together and the case for Hepburn is: net internal migration in its favour, a job base that has expanded, public building spend trending up. None of this guarantees anything. It tells you where to look harder, which is what a report like this is for.

Free · Written by hand · One per person

This page is the public data. The full report is that written up as a document, plus the current price, rent, yield and growth on one suburb inside Hepburn. One per person.

Name, email and phone. I write these by hand, one per person, and the conversation afterwards is the only thing the report costs.

Leave your details and I'll get in touch about it myself, by email or phone, usually within one business day. It comes from dan@buyersfirstagency.com.au, and it lands in junk more often than it should, so check there if you don't see it. You'll also go on the Market Pulse mailing list, one email a month on where the market is actually heading. Unsubscribe whenever you like, and I never pass your details to anyone else.

Inside the LGA

The suburbs of Hepburn.

Next step. See what's for sale in Hepburn on realestate.com.au or Domain. Then send me the address before you make an offer. That is the part the data cannot do.

All 60 suburbs and localities in Hepburn

Allendale · Basalt · Blampied · Broomfield · Bullarto · Bullarto South · Cabbage Tree · Clunes · Clydesdale · Coomoora · Creswick · Creswick North · Daylesford · Dean · Denver · Drummond · Drummond North · Dry Diggings · Eganstown · Elevated Plains · Franklinford · Glengower · Glenlyon · Guildford · Hepburn · Hepburn Springs · Kingston · Kooroocheang · Langdons Hill · Lawrence · Leonards Hill · Little Hampton · Lyonville · Mollongghip · Mount Beckworth · Mount Franklin · Mount Prospect · Musk · Musk Vale · Newbury · Newlyn · Newlyn North · North Blackwood · Porcupine Ridge · Rocklyn · Sailors Falls · Sailors Hill · Shepherds Flat · Smeaton · Smokeytown · Spring Hill · Springmount · Strangways · Sulky · Trentham · Ullina · Wattle Flat · Werona · Wheatsheaf · Yandoit

Free · Written by hand · One per person

Want the full workup on Hepburn?

This page is the public data. The full report is the written workup: current price, rent, gross yield and vacancy, growth over 1, 3, 5 and 10 years, days on market and demand, and the supply coming down the pipe, for Hepburn or any suburb in it. Same data we run for clients. I pull it and email it through, usually within a business day. One per person, no charge, and no 14-part email sequence afterwards. All I ask is that if it lands, you take the fifteen minute call at the end of it.

Name, email and phone. I write these by hand, one per person, and the conversation afterwards is the only thing the report costs.

Leave your details and I'll get in touch about it myself, by email or phone, usually within one business day. It comes from dan@buyersfirstagency.com.au, and it lands in junk more often than it should, so check there if you don't see it. You'll also go on the Market Pulse mailing list, one email a month on where the market is actually heading. Unsubscribe whenever you like, and I never pass your details to anyone else.

Keep comparing

Markets of a similar size in VIC.

A council only makes sense in context. These are the VIC markets closest to Hepburn in population, each with its own written report.

General information only, not financial or investment advice. Cycle positions and projections are modelled LGA-level figures to July 2026, sourced from HtAG Analytics. Population and approvals are ABS estimates; employment is SALM smoothed data; income, age and tenure are Census 2021. None of it can see street quality, flood maps, zoning or the contract, which is where deals are actually won and lost. Get advice on your own situation before acting.

Data finds the area. It doesn't buy the house.

We narrow 15,000 suburbs to the top 5 for each client, then find the street and the property. If Hepburn is on your list, that's a conversation worth having early.

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